Privacy Policy for Merlion Finch Bakery
At Merlion Finch Bakery, we are committed to protecting your privacy. This policy outlines how we collect, use, and safeguard personal information provided to us through our online platform and during your interactions with our artisanal bakery services.
1. Information We Collect
We collect various types of information in connection with the services we provide, which may include:
- Personal Identifiable Information: This includes details such as your name, email address, postal address, phone number, and payment information (e.g., credit card details) when you make a purchase, place a custom order, register for baking classes, or sign up for our newsletter.
- Order Details: Information related to your purchases of handcrafted breads, bespoke cakes, pastries, savouries, specialty coffees, and custom catering services. This may include product preferences, dietary restrictions, and event details.
- Interaction Information: Data from your communications with us, including inquiries made through our online platform, phone calls, or direct messages.
- Technical Data: Information about your device and how you interact with our online platform, such as IP address, browser type, operating system, and browsing patterns. This is primarily collected through cookies and similar technologies.
2. How We Use Your Information
The information we collect is used for various purposes, including:
- Fulfilling Orders and Services: To process your purchases, custom catering requests, baking class registrations, and deliver our products and services.
- Communication: To communicate with you about your orders, respond to your inquiries, send you updates about our seasonal confectionery and new offerings, and provide customer support.
- Marketing: With your consent, to send you promotional materials, newsletters, and information about special events or discounts that may be of interest to you. You can opt-out of these communications at any time.
- Improving Our Services: To understand how our online platform is used, analyze trends, and improve the quality of our products, services, and user experience.
- Legal Compliance: To comply with applicable laws, regulations, and legal processes.
3. Sharing Your Information
We do not sell your personal data to third parties. We may share your information with:
- Service Providers: Trusted third-party vendors who assist us in operating our online platform, processing payments, delivering products, and providing other essential services (e.g., payment gateways, delivery partners). These providers are contractually obligated to protect your information.
- Legal Requirements: When required by law or in response to valid requests by public authorities (e.g., a court order or government agency).
- Business Transfers: In connection with a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred as part of the transaction.
4. Data Security
We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. We regularly review and update our security practices to ensure the ongoing integrity and confidentiality of your data.
5. Your Rights
Depending on your location and applicable data protection laws, you may have certain rights regarding your personal information, including:
- Access: The right to request access to the personal data we hold about you.
- Rectification: The right to request correction of inaccurate or incomplete data.
- Erasure: The right to request the deletion of your personal data under certain circumstances.
- Restriction of Processing: The right to request the restriction of processing of your personal data.
- Data Portability: The right to receive your personal data in a structured, commonly used, and machine-readable format.
- Object to Processing: The right to object to the processing of your personal data in certain situations.
- Withdraw Consent: Where processing is based on consent, the right to withdraw that consent at any time.
To exercise any of these rights, please contact us using the details provided below.
6. Cookies and Tracking Technologies
Our online platform uses cookies and similar tracking technologies to enhance your browsing experience, analyze site usage, and support our marketing efforts. You have the option to accept or decline cookies through your browser settings. Please note that disabling cookies may affect the functionality of our site.
7. Third-Party Links
Our online platform may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.
8. Children's Privacy
Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal information from a child, we will take steps to delete that information promptly.
9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page, and the revised policy will take effect immediately upon posting. We encourage you to review this policy periodically.
10. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:
Merlion Finch Bakery
345 River Valley Road,
Unit #01-08, Valley Point,
Singapore, Central Region, 248387
Singapore